Turn Market Uncertainty Into Strategic Advantage
Expert Market Research & Customer Insights | Project-Based or Fractional Support
Get senior-level insights expertise without the full-time commitment. Whether you need to validate a product launch, transform your customer experience, or solve a specific research challenge, Kingly Insights delivers actionable intelligence that drives measurable business results.
Nearly 20 years of research leadership—from building syndicated data products and leading agency consulting to 8 years driving strategy in-house
Strategic Insights. Flexible Engagement. Real Results.
Most companies face a common dilemma: making critical business decisions without adequate market intelligence. Hiring a full-time insights leader is expensive and often unnecessary. Relying on junior researchers or one-size-fits-all agencies leaves strategic blind spots.
Kingly Insights bridges this gap.
You get executive-level market research expertise precisely when you need it—whether that's a focused 4-week project or ongoing fractional support for 6-12 months. No overhead. No long-term commitments you don't need. Just strategic insights that move your business forward.
What Sets Us Apart
Deep Expertise Across Both Sides of the Table
- 12 years leading agency research teams, syndicated data products, and client consulting
- 8 years in-house in Fintech & Digital Lending driving cross-functional strategy
- This dual perspective means research that's both methodologically rigorous and operationally practical
Three Core Specializations
- Customer Experience (CX): Design and optimize programs that increase satisfaction, retention, and lifetime value
- User Experience (UX) Research: Validate product decisions, improve usability, and reduce friction in digital experiences
- Market Research: Market sizing, brand positioning, competitive intelligence, and consumer behavior analysis
Engagement Models That Match Your Needs
- Project-Based: Tackle specific research questions in 3-8 weeks with defined deliverables and fixed pricing
- Fractional Support: Ongoing insights leadership for 10-20 hours per month, perfect for growing companies that need consistent strategic guidance
How We Partner With You
Fractional Research & Insights Support
When it makes sense: You have ongoing insights needs but don't require (or can't afford) a full-time insights director. Perfect for companies scaling up, entering new markets, or building research capabilities.
What you get:
- Dedicated insights leadership 10-20 hours per month
- Strategic research planning and roadmap development
- Cross-functional collaboration with marketing, product, and executive teams
- Vendor management and research quality oversight
- Monthly strategic reviews and recommendations
Typical engagements: 6-12 months with flexible month-to-month terms after initial commitment
Project-Based Support
When it makes sense: You have a specific business question that needs answering. A product to validate. A market to assess. A customer pain point to solve.
Our expertise includes:
Customer Experience (CX)
- CX program design and measurement frameworks
- Customer journey mapping and pain point identification
- Voice of Customer (VoC) research and analysis
- Satisfaction and loyalty driver studies
- Service experience optimization
User Experience (UX) Research
- Usability testing and interface optimization
- User journey and workflow analysis
- Feature prioritization and validation
- Prototype testing and iterative feedback
- Digital experience benchmarking
Market Research
- New product/service concept testing
- Brand perception and positioning studies
- Market opportunity sizing and assessment
- Competitive intelligence and landscape analysis
- Target audience segmentation and personas
- Purchase behavior and decision journey research
About Lee King
Nearly 20 Years of Market Research Leadership | Agency + Client-Side Expertise
I founded Kingly Insights to offer growing companies something that's traditionally been out of reach: senior-level insights expertise without the six-figure salary commitment.
My career spans both sides of the research industry, which gives clients a unique advantage. I know how to design methodologically sound research (agency experience) and how to translate insights into cross-functional action (client-side experience). More importantly, I've learned what actually works in practice, not just what looks good in a report.
Professional Background
Agency & Consulting Experience (12 Years)
I spent over a decade building and leading research programs across multiple agencies and consultancies:
- Syndicated Research Leadership: Led teams in creating quarterly syndicated market reports, developing proprietary data collection methodologies from public records, and serving hundreds of clients with standardized market intelligence products
- Mystery Shopping Programs: Managed national mystery shopping initiatives for major retail chains, designing evaluation frameworks and translating findings into operational improvements
- Brand Consultancy: Directed strategic research at a global brand consultancy, partnering with clients on positioning studies, competitive intelligence, and market entry strategies
This is where I built the methodological foundation—learning how to design research that actually answers the questions businesses need answered, not just academically interesting studies.
Client-Side Leadership (8 Years in Fintech & Digital Lending)
Moving in-house changed everything. As part of a leading fintech company's Customer Experience team, I learned what it really means to drive business impact with insights. I partnered with marketing, product, analytics, and executive leadership to shape strategy across a multi-billion dollar business.
This is where I learned that great research isn't just about data—it's about influencing decisions and driving action across the organization. I learned to speak the language of product managers, marketers, and executives. I learned which insights move the needle and which ones sit in slide decks gathering dust.
Industry Experience
- Financial Services: Customer acquisition and retention strategy, product optimization, competitive positioning, lending market dynamics
- Real Estate & Homebuilding: Market trends analysis, consumer purchase behavior, builder insights, residential market intelligence
- Healthcare & Pharmaceuticals: Patient and provider insights, market access research, healthcare consumer behavior
- Consumer Goods: Brand strategy, category analysis, purchase driver studies, competitive benchmarking
Why This Matters For You
Most consultants have only worked on one side—either in agencies/consultancies or in-house. I've spent nearly equal time on both. That means:
- Research designed with business execution in mind (not just academically interesting findings)
- Insights that fit into your existing workflows and decision-making processes
- Strategic recommendations that account for organizational realities (I know what it's like to sell research findings internally)
- Communication that resonates with executives, not just researchers (because I've been in those exec reviews)
- Vendor management expertise (I've been the vendor and managed vendors—I know what good looks like)
Whether you need someone to design a complex research program from scratch or translate existing data into actionable strategy, I bring the full toolkit.